Full Time and a Half

The director of technology at a Young & Rubicam agency concerned with measuring brand equity for clients recently told me that this is favorite brand: www.timbuk2.com I checked out the site, and they are doing a great job with quality and niche appeal. With the do-it-yourself option, you can make a muted, conservative briefcase (choose small, olive or brown, black logo, dark interior, should-strap pad) or a bike messenger bag so huge and brite no bus will ever miss you as you peddle across Madison Ave.