3.04.2006
Timbuk2 / Do it yourself design
The director of technology at a Young & Rubicam agency concerned with measuring brand equity for clients recently told me that this is favorite brand: www.timbuk2.com I checked out the site, and they are doing a great job with quality and niche appeal. With the do-it-yourself option, you can make a muted, conservative briefcase (choose small, olive or brown, black logo, dark interior, should-strap pad) or a bike messenger bag so huge and brite no bus will ever miss you as you peddle across Madison Ave.
12.31.2005
Lost Focus
I hate to take a swipe at my biz school. Any time it's knocked, it costs me a few hundred dollars in lost earnings (PV!). But they should know that in our intro (required) marketing class, we used Quick MBA to learn everything we needed to know.
Prospecting Park
Today amidst big raindrops and snowflakes I walked through Prospect Park in Brooklyn, and found an oily stream flowing from the Parks Dept.'s main garage. It appeared to run from a party vehicle a.k.a. the Special Events wagon. The petrol rainbow made me think of images of New Orleans, in a very minor way of course. That stream likely flows into the first of several in the chain of ponds that feed the Lake, where the USS Independence Bank floats summers.
Then I walked to Bartel Pritchard Square and did my shopping along Prospect Park West. Went to a drug store and dropped my shopping basket as soon as I saw a man buying lottery tixx. No, it's not a moral thing. But I can't stand how long it takes some idiots to choose numbers and buy tickets. The clerk or owner for all I know gave me a dirtly look as I placed both of my intended purchases back in their correct locations on the shelves. No judgements on the lottery, but I gotta say ask if it's worth it to store owners to lose sales of real items when a few people monopolize the checkout line?
Then I walked to Bartel Pritchard Square and did my shopping along Prospect Park West. Went to a drug store and dropped my shopping basket as soon as I saw a man buying lottery tixx. No, it's not a moral thing. But I can't stand how long it takes some idiots to choose numbers and buy tickets. The clerk or owner for all I know gave me a dirtly look as I placed both of my intended purchases back in their correct locations on the shelves. No judgements on the lottery, but I gotta say ask if it's worth it to store owners to lose sales of real items when a few people monopolize the checkout line?
9.22.2005
WSJ: The Full-Time Advantage
The Wall Street Journal published it's suspect business school rankings this week. But what really impacted us wasn't so much where our school's full time program ranked, but this:
BUSINESS SCHOOLS: RECRUITERS' TOP PICKS
The Full-Time Advantage
Students increasingly are pursuing part-time, online and
executive M.B.A.s. But recruiters have their doubts.
By RONALD ALSOP
Staff Reporter of THE WALL STREET JOURNAL
September 21, 2005; Page R4
Part-time, online and executive M.B.A. programs may be growing in popularity, but the traditional full-time degree still rules with corporate recruiters.
In the short run, students who take an alternative approach to a full-time, two-year program are reducing their opportunity costs by continuing to draw a paycheck. But they aren't necessarily getting the degree that will most impress corporate recruiters and jump-start their careers.
Given the choice, for example, Lori Massad generally will pick a full-time graduate over a parttimer when she recruits for the management-consulting firm Marakon Associates. She has an especially keen perspective on different types of M.B.A. programs, having taught both part-time and full-time students as an adjunct professor at New York University's Stern School of Business.
"What I really like about full-time students is that their experience mirrors the consulting experience," says Ms. Massad, chief talent officer and partner at Marakon.
"They have been brainstorming and solving problems in teams with people who have different skills and different styles, and they have developed a high level of focus and intensity." Despite the full-time advantage, however, some part-timers still can make the cut at Marakon.
Their redeeming attributes, Ms. Massad says, would be experience as a consultant or general manager working with teams, plus a broad network of business connections. "We like students who have a strong network of referrals and can help build the business," she says.
Glad my network can be of help. Guess I better bring my rollodex to the interview.
BUSINESS SCHOOLS: RECRUITERS' TOP PICKS
The Full-Time Advantage
Students increasingly are pursuing part-time, online and
executive M.B.A.s. But recruiters have their doubts.
By RONALD ALSOP
Staff Reporter of THE WALL STREET JOURNAL
September 21, 2005; Page R4
Part-time, online and executive M.B.A. programs may be growing in popularity, but the traditional full-time degree still rules with corporate recruiters.
In the short run, students who take an alternative approach to a full-time, two-year program are reducing their opportunity costs by continuing to draw a paycheck. But they aren't necessarily getting the degree that will most impress corporate recruiters and jump-start their careers.
Given the choice, for example, Lori Massad generally will pick a full-time graduate over a parttimer when she recruits for the management-consulting firm Marakon Associates. She has an especially keen perspective on different types of M.B.A. programs, having taught both part-time and full-time students as an adjunct professor at New York University's Stern School of Business.
"What I really like about full-time students is that their experience mirrors the consulting experience," says Ms. Massad, chief talent officer and partner at Marakon.
"They have been brainstorming and solving problems in teams with people who have different skills and different styles, and they have developed a high level of focus and intensity." Despite the full-time advantage, however, some part-timers still can make the cut at Marakon.
Their redeeming attributes, Ms. Massad says, would be experience as a consultant or general manager working with teams, plus a broad network of business connections. "We like students who have a strong network of referrals and can help build the business," she says.
Glad my network can be of help. Guess I better bring my rollodex to the interview.
